Do You Have A Digital “Online” Identity?
My pen bleeds as I put this piece together. It is so painful that in this digital era we are, many of us still do not have a digital Identity or in a simple word, are not “Google-able” “ googly”.
How do you expect potential clients, investor etc to take you seriously?
kindly type the following name on Google; Remi Owadokun, John Obidi, Joy Eneghalu, Edirin Edewor, my humble self, Elijah Otor and see what will pop up.
What is Digital Identity?
“A digital identity is an online or networked identity adopted or claimed in cyberspace by an individual, organization or electronic device.” ~ Techopedia
Now you know what digital “online” identity means. Let me walk you through on how you can build your digital identity.
Step 1: Be active in online social/business networking groups.
Research and join sites whose members are people you need to get in front of and connect with ( Google+, LinkedIn, Facebook, Twitter, Pinterest , Reddit,Google+,Cofoundr,konnects, JumpUp, WebMD,HubPages ,Biznik, Ecademy, and many others). Be active and do not be afraid to share content.
Step 2: Blog or be a Guest blogger.
Whether it is through your blog, website, or another platform make sure you are publishing your own content.
Blogging is good because, search engine e.g. Google, Bing love blogs because the content is relevant and they constantly update it.
Step 3 : Share your expertise in online forums.
We have several forums e.g. Quora, LinkedIn Q&A, Wiki Answers, forums for writers e.g. Absolute Write Water Cooler, AgentQuery Connect, BookRix, Figment, The Reddit Writer’s Group, etc.
Kindly join forums in your niche and share your knowledge.
Please do not be selfish.
Step 4: Google Yourself regularly.
Make it a habit to Google yourself and see what pop up about you, track how many results that pop up for you when you search your name and what they say about you.
See if the results about you accurate and consistent with what you want people to know about you?
Is there anything unappealing about you that is likely to dishonor you and jeopardize the impression about you before a potential client, employer, etc?
Note: Experts advise that it wise to get into the routine of monitoring results at least once a week.
Step 5: Create a Google Alerts (http://www.google.com/alerts) account for “your name”.
It is a free service offered by Google. It helps you know when people say something about you online.
Once you set up an account, Google Alerts will send you an email whenever a search term you’ve provided (“your name” or whatever other words you want) get published on the Internet.
Step 6: Get your own website and online career portfolio.
This will help you put all your career and achievement activity, create a vivid, comprehensive package illuminating your career history, strengths, passions, brand attributes, and value proposition, etc.
If you can not afford a website, you can use https://about.me and even if you have a website too, kindle creates a portfolio too.
Step 7: Socialize
Research and create and join social media in your niche (relevant to what you want to do).
We have a lot of social media platforms e.g. Facebook, Reddit, Twitter, YouTube, Instagram, Tumblr, LinkedIn, Flickr, Snapchat, Delicious, StumbleUpon, etc.
Build your connections, post and share contents and above all do not be afraid to share others’ content.
Many of us are guilty of this, you can’t share, retweet, etc.
Step 8: Create an Author page
Online booksellers like Amazon give you an opportunity to create an author page when you published a book.
You can also write a review on books relevant to your field and areas of expertise.
This helps to increase your visibility on a search engine.
To create your author page, kindly visit https://authorcentral.amazon.com
I will end with this quote
“The great aim of education is not knowledge but action “
~ Hebert Spencer.
“Those who take action, rule the world,”
~ Elijah Otor.